Conan Gray Unveils Music Video For “Heather” Today

Today, pop singer-songwriter Conan Gray shares the music video for his latest single “Heather.” It remains a standout from his critically adored debut album, Kid Krow.

About the visual, Conan commented, “when i was in high school, i had a crush on the same one person all four years. but that one person did not love me back, instead my crush liked a girl named heather. heather was gentle and beautiful, inside and out. she was warm like a summer day, and had so many friends. she was soft and so easily lovable— everything i am not. the heather video is my way of becoming all of the things that i envy about heather. i would’ve done anything to be like her. wear the right pretty clothes and act the right effortless way. reject all the things that made me who i am. anything to be loved back by the person i loved. anything to be their first choice. the slow transformation throughout the video was made to represent the feminine and masculine traits i constantly switched between in order to become who i knew my crush would like. somebody soft and sweet. somebody like heather.”