Buzzing out of Fort Lauderdale, FL with a scorching signature style and millions of streams and views independently, FCG Heem unleashes a new video single entitled “Haha” today.
Over a bright beat punctuated by bristling 808s and airy guitar, his quotable verses give way to a hummable hook as he flexes on haters. He raps, “Haha, they thought we was going to broke forever,” before making his good on all of his boasts with rich rhymes. In the motivational video, his life transforms as he promotes himself from an auto mechanic to achieving his dreams and becoming wealthy.
Hailing from the rough spot of Shallow Side in Fort Lauderdale, FL, FCG Heem turns struggles into soaring melodies and hypnotic rhymes. Music found him at just three-years-old when dad brought home a karaoke machine. As a kid, he spent hours singing along, freestyling, and entertaining the family with a microphone in hand. Growing up of Jamaican descent, he would be exposed to reggae early on and developed a passion for artists such as Sizzla in addition to discovering R&B and hip-hop. Citing 50 Cent as a favorite, he carefully cultivated a singular flow. Music became serious in 2018. Fired from his job at Walmart and now a dad, he started to upload tracks to Soundcloud, beginning with “This Year.” On its heels, “Dead Weight” caught fire organically. Fellow Broward County native and Chicago Bears free safety Eddie Jackson enthusiastically evangelized and shared it online. The track perked up ears across the industry as it racked up over 224K Soundcloud plays. In between projects such as the Letter To My People EP and Street Virus EP, he signed to New Era Tha Label and 100K Management. Republic Records also took notice and welcomed him to the roster in 2020. After posting up 3 million views and 2 million streams independently and receiving the public endorsement of multiplatinum luminary YFN Lucci as well as NFL stars Eddie Jackson, Dalvin Cook, D.K. Metcalf, Jerry Juedy, Calvin Ridley, and Lamar Jackson, he formally tells this story on his upcoming debut project, led by the single “Haha.”