Today, Venus Furs share the video for “New Inspiration,” a psychedelic exploration into the soul of the track. Under The Radar premiered the music video with high praise, commending how the song “swirls with flickering intensity, surrounded by layers of distorted guitars and a hazy psychedelic undertone,” while the visuals “conjure the same nocturnal haze as the track itself.”
“New Inspiration” was directed by Justis Krar of IMMV Productions, who has previously worked with Zoon and Mundy’s Bay. On the background of the video, Krar says: I wanted to present the visuals as a relation to both the lyrical tone and musical tone of the song. Heavily affected visual effects layered onto night time footage created a lushness that I feel when listening to the song. Ending the video with a visual effect that I’ve never seen or made before was a wonderful surprise for me, and I think matches the madness at the end of the song.
Paul Kasner, the man behind Venus Furs, says the following on “New Inspiration”: This is a late-night, moody song about needing to accept that you can’t help someone who doesn’t want to be helped – watching someone go down dark or dangerous paths time and time again, and trying to help them, but not being able to if they don’t want things to change themselves. The title refers to the character’s motivation to put themselves in harm’s way – the desire to alleviate boredom in their search for new inspiration, and there’s a nod to Oscar Wilde’s The Picture of Dorian Gray in the lyrics (“Casually he introduces himself, As the wild son of love and death”).