Lee Greenwood Signature Bourbon took home the DOUBLE GOLD from Food & Beverage Magazine’s 2020 PR%F awards, scoring 97 points, as announced in their February 2021 issue. Great spirits flowed together in camaraderie and amazing tastings when over 40 spirit industry leaders gathered for the PR%F Awards 2020 and PR%F Awards Design distinction. Upwards of 700 spirits and wine brands and other beverages were submitted for consideration during the two-day, double-blind tasting point-rating competition held at Green Valley Ranch Resort in Las Vegas in early December. The partnership between Greenwood and Nebraska-based Soldier Valley Spirits won alongside other notable iconic brands and celebrity entries.
“When you spend so much time making an album, you just hope people like it and ultimately hope it gets nominated or wins an award. I never thought I would have that same feeling when working on the creation of this bourbon whiskey,” says Greenwood. “I am so looking forward to Memorial Day when the product hits the shelves of liquor stores.”
Some of the PR%F Awards entries included KISS Army Wines, Bob Dylan Heaven’s Door Rye Whiskey, Bryan Cranston Dos Hombres Mezcal, Snoop Dogg Indoggo Gin, Fifty Cent Le Chemin du Roi brut champagne, Jesse James Dupree American Outlaw Barrel Strength Tennessee Whiskey, Aisha Tyler Courage + Stone line, and Stephan Jenkins Summer Gods Blanco Tequila.
In addition, the Lee Greenwood Signature Bourbon bottle, shaped like a WWII canteen, took home the GOLD award in the industry’s leading magazine’s design category.
“I’m excited to have Lee Greenwood on board with Soldier Valley Spirits and with his Signature Bourbon,” said Soldier Valley Spirits founder, Jeff Hadden. “From the time I met Lee, our moral compasses have aligned. We both love our country and appreciate our military, veterans, and first responders, and all they do for us.”
“The competition was a huge recognition that our beverage industry is still highly progressive and moving forward despite the world’s current affairs,” said Michele Tell, executive director of PR%F Awards. “The innovation, creativity, and passion toward creating the ultimate beverage, in many categories, was represented beautifully by all of the submissions coming into our competition this year.”