Red Ribbon Releases New Single/Video “Way”

Red Ribbon—the project of LA-based songwriter Emma Danner—today released her new single “Way” alongside its Eleanor Petry-directed video, off her forthcoming album Planet X out June 11th, 2021, via Danger Collective Records. Haunting and memorable, “Way” is the album’s thematic centerpoint: a poignant song about the urgency to find meaning in life before it’s too late. “This one doesn’t have many words but I probably spent two years writing the lyrics,” explains Danner. “If you knew it was your last night alive, what would you say to those you care for the most? That’s kind of what was on my mind here.” Lead single “Renegade” earned support from NPR Music (All Songs Considered & New Music Friday playlist), Buzzbands.la, and more.

Largely produced by Randall Dunn (Marissa Nadler, Sunn O))), Shame, Pallbearer) and featuring Danner’s talented cadre of multi-instrumentalists (Shahzad Ismaily, Monika Khot, Abbey Blackwell, and Veronica Dye), Planet X sees Danner embrace her creativity and purpose in the face of life’s frightening fragility. “Every little mortality check brings more meaning to life,” she says of the attitude shaping the album. “We all inevitably face our own unique pain. No one is removed from that. I use my music to cope, and I make it as experiential as possible to remind myself that each performance or song is an opportunity to do something once without ever repeating it. So, I can understand my traumas in a similar way. Music turns my pain into a process. There is peace and healing to be found in the process.”