Today, South London artist oogie is announcing his debut project somehow it makes sense, due April 30th via trapdoor records. Oogie is also sharing the project’s lead single “try,” a smooth and meticulously-crafted new track that reflects on the complexities of changing friendships and the decisions informed by childhood struggles. “Try” comes paired with a hypnotic Henry Croston-directed video that acts an introduction to the community that’s centric to oogie’s identity and the themes of his debut project.
Oogie spent the last year crafting somehow it makes sense. A project born from anxiety, family, and self-love, oogie’s debut is a painstakingly honest portrait of his life growing up in South London, and brings in a group of collaborators he both grew up alongside and connected with along the way, including the likes of another soulful South London artist in BINA, the Birmingham-based Franklin Armstrong and the Brighton-based Sly Fieri. Somehow it makes sense finds oogie grappling with his past and present, anchored by his eclectic vocal style and intricate storytelling.