Today, rising UK artist Rachel Chinouriri releases her new EP Four° In Winter. The 8-track EP showcases Rachel’s graceful ability to melt genres together and evoke raw emotion through her lyrics. The project features the previously released singles “Darker Place,” the sultry and elegant “Give Me A Reason,” the mesmerizing “Through The Eye” and most recently “Plain Jane,” which arrives with a video today.
Directed by Aliyah Otchere [Olivia Dean] and styled by Naomi Barling, the video sees Rachel deliver a chilling and heartfelt performance. Taking the perspective of a jealous ex dealing with the fear of being replaced by a new girlfriend (Plain Jane), Rachel fights for the attention of her ex before coming to the realization it may not be enough. Delving deep into Rachel’s heart to reveal her true emotions and transforming into Medusa in one captivating scene – this is one of Rachel’s most stunning visuals to date.
Speaking about the video, Rachel said “I wanted to highlight my most toxic traits and battles I’ve experienced as a woman towards another woman. I feel like in society there is a pressure to be perfect and that comes from women being pitched against each other, usually for the approval of men. Men sometimes get away with so much as woman fight each other and it’s a thing that I once used to think and had to unlearn when I was about 16/17. I realized I’m being made to feel worthless by someone who’s meant to care for me because they’ve picked someone else over me. I feel like societal beauty standards makes looks a priority over character, but love works the opposite way and no matter how perfect you try and be, it might never be enough for someone (which you can tell near the end of the video)”
Four° In Winter follows collaborations such as “Beautiful Disaster” with SAM DOTIA and “The River Bend” with Subculture, which was championed by Michaela Coel during her critically acclaimed series I May Destroy You.