Today May Rio – NYC’s May Rio Sembera of Poppies – shares new glittering single “I C” from her forthcoming debut album Easy Bammer, set for release on June 25th via Dots Per Inch Music.
May says of the track, “I C” was built on a noodly little guitar riff I wrote–it’s one of the few more guitar-heavy songs on Easy Bammer. The lyrics come from a place of deep frustration, of wanting to get out of a situation I felt trapped in. Tony 1 was messing around and landed on those little whistles you hear throughout. I think the production throughout the album has a lot of humor.”
Director Eleanor Petry said, “I C is one of the few music videos I got to make in 2020 and getting to work with May, as she is my dear friend, was just really special. We filmed it on a cold day in early December, her friend Jack let us borrow his VHS camera. We shot it at the park by my place, my roof, and my bedroom. The collaborative and intimate energy flowing through this video zings. This year has really made me so grateful that I get to make things with my friends so this video is really special to me.