Los Angeles-based alt-rock outfit Dead Poet Societyhave released the video for their song “I never loved myself like I loved you,” which is featured on their debut album –!– (said as “The Exclamation Album.”).
The video is an impromptu, one-take affair, which sees lead singer Jack Underkofler slowly unravel as he walks the streets of L.A.. Like much of -!-, the video highlights the emotional and self-reflective adversity that the band exercises through their music.
“This video was completely shot by accident,” the band explains. “We were in the process of pre-production, getting test shots with our iPhones. We improvised a possible scene and ended up capturing a moment that resonated with us all so strongly that we felt we had to release it as the actual video itself. It’s not perfect in terms of its aesthetic or technical value, but the imperfection is what this song is about. For us, this video captured the exact emotions and feelings that went into writing this song, and that’s what matters.”