G Herbo Drops Music Video For “Cold World”

Today, chart-topping phenom and platinum-selling G Herbo unveils the music video for his latest single “Cold World” [feat. Yosohn].

The intense visual intercuts surreal imagery with moments of raw intensity. Herbo raps to the camera from a barber’s chair and behind a diamond-encrusted mask often flanked by a giant ice sculpture of the title, 25. The clip captures the caustic nature of the track as he cuts through the production with one lyrical incision after another. For as ominous as it may be, it notably boasts what may be the most special guest of his entire career—his son Yosohn.