Tora Share “Put Down Your Phone”

Today, Tora shared “Put Down Your Phone,” their new song and video taking a look at how tech addiction is impacting us all on an exponentially destructive trajectory. “I started writing the song as a joke that I would sing to people when they ignored me for their phones, eventually it turned into something serious and made its way into the studio during our recording sessions,” notes the band’s frontman Jo Loewenthal. The track is the latest from the Amsterdam-based Australian band’s upcoming third album A Force Majeure, due next Friday, September 3.

“Over time it’s becoming more acceptable to prioritise the people on your phone above those around you in real life, “ adds Loewenthal. “This realization hit me hard when I noticed that my ex and I would more often sit on the couch scrolling instead of being present with each other. I wanted to use this creative expression as a reality snap and a reminder to never forget what’s most important for our well being, here and now.”