Bullet For My Valentine have released “Shatter,” the third single from their forthcoming self-titled album Bullet For My Valentine.
“We’re very excited for you all to hear our new track ‘Shatter,'” the band says. “It’s one of our personal favorites and we’re pretty sure it’ll be one of yours. It’s an absolute sledgehammer of a track with riffs for days. Let the head banging commence!”
The video for “Shatter” is a visceral and instinctive moment in the new Bullet visual era. For this project, frontman Matt Tuck collaborated with creative director Fiona Garden and her husband, artist Ben Ashton.
Using tactile optical elements, smashing endless panes of glass, and getting covered in oily black paint, Tuck worked hands-on with Garden and Ashton to create a physical mood that was both “cavernous and claustrophobic.”
Fiona Garden adds, “These hypnotic abstract visuals were then fed into the fearsome and instinctive creative machine behind ‘Knives’ and ‘Parasite’: editor Sara Faulkner and VFX artist Gabriel Thomas Ayache. The clip features, as always, the design edge of Carl Addy (ulcerboy.)”
Bullet For My Valentine will be released October 22 via Spinefarm/Search & Destroy.