After taking over social media and emerging as an international phenomenon, South African singer and songwriter Lloyiso announces his signing with Universal Music Group South Africa and Republic Records. Simultaneously, he reveals the release of his debut single “Seasons” today. He notably makes history as the first South African artist to sign to Republic Records.
Over the past month, he has teased out “Seasons” on TikTok. Thus far, it has inspired 13K-plus creates on the preview alone and the live version of the song has received over 2 million views thus far on YouTube. Now, the official release highlights his powerhouse vocals front and center over strains of dramatic piano. The momentum builds towards a soulful and soaring refrain, “It’s been hard to accept that seasons change and feelings fade, so all I ask, don’t call me.”
“It’s an honor to work with Monte Lipman and the team at Republic Records in launching the career of this amazingly talented soul, Lloyiso. Witnessing the signing of the first South African artist on the Republic roster will inspire others on the continent, and we’re proud to be leading that charge one artist at a time,” says Sipho Dlamini, CEO Universal Music Africa – Sub Saharan Africa.
Welcoming Lloyiso to the label, Republic Records Executive Vice President of A&R Brett Alperowitz commented, “Lloyiso has all the makings of a career superstar—knockout vocals, incredible songwriting, and an amazing story to tell. He’s the rare talent who not only transcends genres, but crosses borders as well.”