Moses Sumney Launches New Creative Label Tuntum; Covers T-Pain’s “Can’t Believe It”

Today, Moses Sumney launches his new creative label Tuntum. Tuntum is a recording label, production company, and creative agency based in Asheville, NC. It is founded with the intention of providing an umbrella under which the diverse array of creative projects Moses and other artists work on — music, film, visual, and experiential — can be housed.

Tuntum’s first release is Sumney’s cover of T-Pain’s classic “Can’t Believe It,” which has been vividly reimagined in a way that is reminiscent of Moses’ critically-acclaimed cover of Laurie Anderson’s “O Superman.” The song arrives alongside a Moses Sumney-directed, Tuntum-produced video shot in the Appalachian Mountains. “Can’t Believe It” also features saxophonist Sam Gendel, whose record “Glide Mode” was sampled in Sumney’s rendition.

Speaking about his choice to cover “Can’t Believe It,” Sumney shares:

“When I moved to California at 16, T-Pain’s ‘Can’t Believe It’ was one of the first songs I heard on the radio. Sitting in a vast Wal-Mart parking lot, I wondered at how everything was bigger in America, and turned up the bass. I learned to associate T-Pain with newness, half because his music soundtracked a transitional point in my life, half because his sonic exploration was so fresh. Much like Suzanne Ciani, Herbie Hancock, and Laurie Anderson before him, T-Pain has remained an aesthetic beacon for me as I’ve explored the ever-thinning boundary between the human voice and technological augmentation of it. As I enter yet another life transition with my new label Tuntum, a tribute to T-Pain felt like the most fitting beginning of a new era.”