NYC-based rockers The Velvicks share a new single, “L.A.,” a sultry slow burner with an effortlessly cool rock n’ roll grit. “L.A.” pays homage to everyone who gives up on most of life’s ordinary experiences, known by most people as happiness, to pursue what brings them sanity, joy. Sounding more classic than contemporary, “L.A.” differs from the singles released so far by the band. Expect Tom Petty meets Smashing Pumpkins. It’s a tune that sings to everyone who sacrifices time to devote themselves to developing a skill and dedicate their life to it, bypassing the inevitable self doubt, existential crises and social disapproval to most likely, in the end, deal with deceptions. Cheers to the brave hearted blind faith knuckleheads out there.
The Velvicks share a psychedelic lyric video to accompany their rock n roll ode to the City of Angels. With trippy visuals and vibrant colors, The Velvicks pull their listeners into their musical world with a magnetic force.
The Velvicks’ debut EP Run (out July 24) was self-produced and recorded live, bringing out the band’s raw garage rock vibe, and paying homage to the 70’s and 90’s with a blend of hardrock hooks and energetic songwriting. Engineered and mixed by Max Low and Joe Ulmer, “RUN” is revisiting the core essence of Rock but with a contemporary signature.