Poppy Ajudha’s Debut Album Out April 22

You may have noticed her in her campaign with Nike, seen her name on Barack Obama’s “Favorite Songs” list a few years ago and, with over 100 million streams across her catalogue, you may have heard her music. The UK-based musician has been making waves in the UK, with support from BBC Radio, performances at festivals including Glastonbury and more.

The performer has recently released two recent singles – “London’s Burning” and “Holiday From Reality” – and has announced her debut album, The Power In Us, due April 22 via Virgin Music.

Poppy is also set to perform at SXSW next week including performances at the Rolling Stone & Twitch showcase, the British Music Embassy showcase and more.

POPPY AJUDHA @ SXSW 2022
Tue, Mar 15 – twitch x Rolling Stone Live @ 3TEN Austin City Limits Live (9:55pm)
Wed, Mar 16 – Rhythm Section International @ Sellers (10:20pm)
Fri, Mar 18 – British Music Embassy @ Cedar Street Courtyard (10pm)
Sat, Mar 19 – Radio Day Stage at Austin Convention Center, Presented by Vocalo (1:00pm)




“This album is made up of all the things swimming in my mind, from women’s rights, to the right to cross borders, to the power of young people to inspire and be unafraid to rock the boat in the name of progress,” Poppy says of the album. “Women don’t have to be just what they are taught to be, there is so much more to us than Mothers, Sisters, Daughters, Girlfriends and our relation to men. I want men to engage more heavily in feminism and really see how their defiance against it only holds both women and men back. There are so many boxes we put ourselves in; I want us all to break out of them. We are in an era of so much information and I feel the weight that young people take on because we are the generation bombarded with global politics and a million causes that need fighting for. This calls for better understanding around mental health and a society that nurtures us rather than demands of us everything we have until all that is left is our Demons. Every song on this album touches on these issues because they are all I think about everyday, all I see around me in my friends and my family. I hope it flips a switch in your mind, like it did for mine.”