Blondie, Mac DeMarco, Tori Amos & More Confirmed For Inaugural ‘Band Shirt Day’

MerchFriends, a coalition of merchandise makers working to build a sustainable independent music merch ecosystem, has joined forces with Spotify to launch the first official Band Shirt Day (#BandShirtDay) on Friday September 16th. A celebration of the iconic “band tee” and a global fundraising initiative, MerchFriends and Spotify have partnered to establish this annual tradition of merch and giving, uniting artists, fans and the music industry at large. Additional event partners include Hello Merch, Bandsintown, Rough Trade NYC, and WASTOIDS.

The inaugural Band Shirt Day will bring artists together to sell merchandise on their official sales channels and donate proceeds to charitable organizations of their choice. Similar to Record Store Day or the existing AUS Music T-Shirt Day in Australia, Band Shirt Day invites artists to create and sell unique, limited edition merch items while encouraging them to use their platform to create change. Artists can participate by listing their specially designed merchandise on their Spotify artist profile and raising donations using the Fan Support tool, through, or existing sales channels with proceeds going directly to their selected charity.

Today the organization reveals the first round of participating Band Shirt Day artists including Blondie, Mac DeMarco, Tori Amos, Sargent House, King Gizzard & The Lizard Wizard, The Maine, Tragically Hip, The Format, Urge Overkill, Flipper, Monophonics, The Estate of Jóhann Jóhannsson and more joining forces to raise funds on behalf of their selected organization.

“I’ll be donating to the Australian Institute of Aboriginal and Torres Strait Islander Studies. The songs of Aboriginal and Torres Strait Islander peoples is the knowledge of our land transmitted through thousands of generations,” says artist Tex Crick on the decision to participate in Band Shirt Day.