Sid Seth Unveils New Single “Simple Yet True”

Sid Seth is a singer-songwriter and multi-instrumentalist who forms a blissful blend of soul and pop into his truly unique repertoire. Originally from Ahmedabad, Gujarat in India, he moved to New York five years ago to study at the Manhattan School of Music, and has been pursuing music in the city ever since.

Emerging sublimely into the scene, the musician is releasing his new single “Simple Yet True”.  Written in the depths of lockdown, he found himself alone in New York without friends or family. He confides, “I was feeling lost in a once bustling city that had abruptly fallen silent. I started painting without thinking too much, and unexpectedly produced a long forgotten image from my childhood which immediately inspired me to write this song.”

Working alongside producer Kris Crawford (Ariana Grande, Shawn Mendes, Josh Groban), and Grammy winning mastering engineer Alex Psaroudakis, his latest endeavor came to life. With compelling conceptual approaches, Sid continues, “I wasn’t sure what to do so I started painting. As a child, fine art was something I really enjoyed but I hadn’t held a brush for years. As I started mixing colors, I saw an image that took me back to childhood. It brought me immense joy as it was a forgotten memory with my family.” Growing up, his mom introduced him to The Beatles, Simon & Garfunkel, Boney M and Abba, while Sid’s dad introduced him to the rhythm and melodies of Hindustani Music and Indian Classical music. Paired with the soul inspired tones of Michael Jackson and Ella Fitzgerald, Sid’s enriching sound can be attributed to his vast musical influences.